Urban Fairway was born from a simple idea — golf should feel more like a city pickup game than a private club invite. It's about showing up with your crew, walking 18 with a speaker in the cart, and dressing like you give a damn. So when it came time to create a mascot, we didn’t want a lion, an eagle, or some overused animal in a polo. We wanted someone real. Someone gritty. Someone who felt like us.

That’s where the pigeon came in.

The pigeon’s the most underrated bird in the game — everywhere, unbothered, impossible to ignore. Just like a true muni course legend. So we gave him a walk, a fit, and a name: Mully.

Mully isn’t just a bird. He’s a vibe. A Philly native with street smarts, soft hands around the green, and a wardrobe that rivals your favorite starter. He shows up early, plays fast, talks during your backswing, and somehow still drops a smooth 79. And he always — always — gives a thumbs up.

From PVC patches to custom drops, animated clips to sticker packs, Mully’s woven into everything we do. He’s the energy, the attitude, and the unofficial starter of every Urban Fairway round.

This is his turf now.